Why Choose Zug as Domicile for Your Company?
Mention Zug and many people think of one thing first: taxes. And yes—this small city in German-speaking Switzerland has long been an attractive address for international businesses. Over the years, that influx has helped shape a remarkably high standard of living for Zug’s roughly 32,000 residents. But Zug isn’t just a tax-friendly dot on the map: alongside global players such as Glencore, the city also hosts “Crypto Valley,” one of Europe’s most dynamic clusters for blockchain and cryptocurrency companies.
Zug sits in the heart of Switzerland, with quick access to the outside world via Zurich Airport, less than an hour away. From here, you’re also well placed for rail travel: Milan (the industrial powerhouse of Northern Italy) is reachable in around five hours by direct train, and Frankfurt or Paris in about six hours via Zurich.
Expecting a skyline of glass-and-steel headquarters? Zug may surprise you. Instead of corporate canyons, you’ll find an idyllic lakeside town with medieval touches, charming streets, and open views across Lake Zug. And even beyond business, Zug is easy to appreciate: excellent healthcare, first-rate schools, and a notably low crime rate make it a place where employees—and their families—can genuinely settle in. The old town, with its narrow lanes and historic facades, is made for an unhurried stroll.
For a city of its size, Zug has an impressive cultural offering. The Kunsthaus Zug holds the most extensive collection of Viennese modern art outside Austria, alongside strong focal points in Zug and Central Swiss art. The museum curates around five to six exhibitions each year—plenty of reasons to keep coming back.
Zug also knows how to celebrate. Highlights include the Zugerberg Mountain Festival, the lively annual carnival (“Fasnacht”), a music festival in August, and the atmospheric Zug Christmas Market in December.
Finally, Zug’s cherries are more than a local fruit—they’re a signature. Many end up as “Zuger Kirsch,” the region’s famed cherry brandy. If you visit, try the iconic *Zuger Kirschtorte* (a cherry cake with cream and Kirsch). Just one warning: this sweet specialty is decidedly not for children.